Last edited by Brabei
Tuesday, July 28, 2020 | History

6 edition of Competitive Strategy for Media Firms (Lea"s Communication Series) found in the catalog.

Competitive Strategy for Media Firms (Lea"s Communication Series)

by Sylvia M. Chan-Olmsted

  • 266 Want to read
  • 7 Currently reading

Published by Lawrence Erlbaum Associates, Inc. .
Written in English

    Subjects:
  • Business strategy,
  • Media, information & communication industries,
  • Business & Economics,
  • Technology & Industrial Arts,
  • Business/Economics,
  • Marketing - Research,
  • Mass Media - General,
  • Radio,
  • Performing Arts / Mass Media,
  • General,
  • Brand name products,
  • Branding (Marketing),
  • Broadcasting,
  • Management

  • The Physical Object
    FormatHardcover
    Number of Pages256
    ID Numbers
    Open LibraryOL11281068M
    ISBN 100805848126
    ISBN 109780805848120

      The study of competitive moves draws from military history, including Sun Tzu’s classic book The Art Of War. Like a skilled samurai, Wise business strategists are familiar With a number of competitive moves that may help guide their firms to : Janice Edwards. Social media amplifies the problems, too. In his book Delivering Happiness: A Path to Profits, Passion and Purpose, Zappos Chariman Tony Hseih says that he needs to be aware of competitors but doesn’t focus on them as a central corporate strategy. Instead, the entire company is driven to deliver on their core competency and competitive.

    Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of. Law firm strategy is a future-proof plan that enables firms to prioritize objectives, remain competitive, and optimize financial goals. It allows firms to differentiate themselves from the competition, reflecting both strengths and weaknesses. Law firm strategy helps firms discover their opportunities and threats, uncovering key performance.

    Competitive Strategy provides a masterful treatment of the use of options and game theory in the analysis of fundamental strategy problems such as capacity expansion, pre-emption, first vs. late mover positioning, etc. Flexibility and commitment are essential characteristics of any competitive strategy and Trigeorgis and Chevalier-Roignant give. Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity — like all great breakthroughs — Porter's analysis of industries captures the complexity of industry competition in five underlying forces.


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Competitive Strategy for Media Firms (Lea"s Communication Series) by Sylvia M. Chan-Olmsted Download PDF EPUB FB2

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M.

Chan-Olmsted offers applications of Format: Paperback. Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products.

Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of. Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products.

Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers Cited by: Book Description.

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products.

Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers. Competitive Strategy for Media Firms book. Strategic and Brand Management in Changing Media Markets.

Competitive Strategy for Media Firms. Enhanced television (ETV) or interactive television (ITV) has been touted as the key to transform the television industry since the s.

Though the actual product offerings and consumer demand have Author: Sylvia M. Chan-Olmsted. Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products.

Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers 5/5. Three Types of Competitive Strategy.

Perhaps the most widely recognized taxonomy of competitive strategy is presented in Michael Porter’s book Competitive Strategy. He lays out two primary strategies: 1) cost leadership, and 2) differentiation. These are supplemented by a third factor that identifies whether you are taking a broad or.

Get this from a library. Competitive strategy for media firms: strategic and brand management in changing media markets. [Sylvia M Chan-Olmsted] -- "Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of.

Competitive strategy is the process of developing competitive advantage and earning above-average returns for stakeholders. Competitive advantage is achieved through the strategic management of. Journal of Business Strategy Any manager who studies and uses the materials in this book should be able to devise more successful strategies.

Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Porter's books on competitive strategy are the seminal works in the field/5().

The essential complement to the pathbreaking Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.

Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities", or the discrete functions or. Get this from a library.

Competitive strategy for media firms: strategic and brand management in changing media markets. [Sylvia M Chan-Olmsted] -- Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products.

This book. Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

Electrifying in its simplicity - like all great breakthroughs - Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. A competitive strategy articulates a firm's goals, how it will compete, and its policies for achieving those goals.

in the division of are three generic competitive strategies for. Written inCompetitive Strategy, has formed the basis of modern strategic thinking for three says that the book is now in its 60 th edition and has been translated into 19 languages.

It is still a great book to read though the recent bankruptcy of Michael Porter’s company, Monitor Group, has someone tarnised the image of the management guru. Read Articles about Competitive Strategy- HBS Working Knowledge: The latest business management research and ideas from HBS faculty.

Competitive strategy in a digital economy requires leaders to look at competitive strategy through a new lens. The books and tactics that worked well in the past are all now missing a key component of the economy that we live in – which is digital technology.

Strategy is, and has been for many years, about shaping [ ]. The book provides the basis for an entire course on the time-based perspective on competitive strategy, connecting strongly to established static frameworks. Alternatively it offers a vital missing component for existing courses in strategy and general management, as well as a key reference text for professionals in corporate development.

Michael E. Porter’s book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business.

By exploring the strengths and weaknesses of the accepted argument that the best po. Competitive Advantage: Creating and Sustaining Superior Performance - Ebook written by Michael E.

Porter. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Competitive Advantage: Creating and Sustaining Superior Performance/5(7).

(shelved 1 time as marketing-strategy) avg rating — 12, ratings — published Want to Read saving. Robert G. Picard, the man considered by many to be the father of media economics, said the following in his book "The Economics and Financing of Media Companies:" "Many media managers believe their firms face high competition in their product markets, but in reality the competition they face is relatively moderate or low, depending upon their.

Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of 4/5(11).